For your convenience we have a copy of The Virginian-Pilot
retail contract and classified contract online (You will need to download the Adobe Acrobat Reader in order to view the application). Contact The Virginian-Pilot to discuss your advertising needs.

Retail: 757-446-2100
Classified Non-Employment: 757-622-1455
Classified Employment: 757-446-2900

a. All advertisements must include the name of the Advertiser. Physical address of advertiser must be on file.

b. News style ads must be marked "paid advertisement" and enclosed in a border. Type styles adopted for news heads are not used in advertisements. Upon request, additional details may be provided by Publisher's sales representative and in Publisher's "Standards of Acceptability."

c. Political advertisements for candidates for local or Commonwealth of Virginia public office are eligible for the retail rates but may not earn discounts under any other Advertiser's contract. All political ads are accepted on a cash-in-advance basis only. Political advertisements must be marked "Paid Political Advertisement" at the top of the ad. Each political advertisement must be signed by the sponsoring individual or organization and name of designated representative placing advertising. Documentation for copy must be in 24 hours in advance of deadlines. Political advertising is at all times subject to all laws, regulations or ordinances in effect and shall at all times conform to the same. Publisher may reject political advertising for any reason at any time. Upon request, additional details may be provided by Publisher's sales representative and in Publisher's "Standards of Acceptability."

d. All property rights, including any copyright interest in advertisements produced for an Advertiser by Publisher, using art work and/or typography furnished or arranged by the Publisher, shall be the sole property of Publisher. No such advertisement or any part thereof may be reproduced without the prior written consent of the Publisher.

e. Publisher reserves the right to edit, revise or reject any advertising. Advertiser agrees to indemnify and save harmless Publisher against any loss, damage, cost and expense (including, without limitation, attorney's fees) which Publisher may incur, or become liable for, by reason of any and all claims or actions for libel, violation of any right of privacy, plagiarism, copyright infringement, and any and all other claims of any kind or nature in connection with advertising matter published or advertiser by Publisher.

f. Publisher shall have no liability whatsoever in the event of any act of God, the public enemy or governmental authority, labor dispute, war (whether or not declared), civil disobedience, riot, failures of equipment or systems of Publisher or its suppliers, or other occurrences beyond its control that shall in any way restrict or prevent the distribution of its newspapers and/or publication of the advertising.

g. No allowance will be made for advertisements appearing in other than requested positions.

h. Publisher shall have no liability whatsoever, including without limitation any liability for consequential, incidental, indirect, special or punitive damages for not publishing any advertisement or by reason of any error in connection with any advertisement (including, without limitation, typographical errors, failure to publish advertising on desired dates, omissions or additions to advertisement[s]); provided, however, that Publisher shall be obligated to adjust or rebate the charge on any advertisement or any portion of an advertisement which has been materially affected by an error of Publisher; and provided further, however, that Publisher's obligation to give such credit shall not apply to more than one incorrect insertion of such advertisement unless and until Publisher is notified of the error 24 hours prior to repetition of the insertion. Advertisers must notify Publisher of any errors occurring when they appear, as per contract agreement. No adjustments will be made, honored or accepted more than 30 days after billing.

i. The agreements, conditions, rates and regulations set forth herein or in any written advertising contract between Publisher and advertiser constitute the entire agreement between advertiser and Publisher. In order to insure the accuracy of all space reservations, all verbal reservations must be confirmed in writing by the day of the actual space deadline, or within 24 hours. Publisher is not responsible for any error in scheduling if no written confirmation is received.

j. Ad Format Limitations
Upside Down Ads, Art or Type
Not permitted unless there is a creative theme that is logical for readers. In any case, the logo and majority of the type must be upright.
Sideways Ads
Only permitted on the Weather Page, Full Page ads and Double Truck ads.

k. Original Advertising Materials Damaged or Misplaced
Publisher is not responsible for original advertising submitted by Advertiser. Advertisers who submit one-of-a-kind material do so at own risk.

l. Advertiser's Proof Correction Obligation
Publisher will provide advertiser with a proof only upon advertiser's request, however, if the advertising for which the proof is requested has been scheduled for publication, approval of such proof by advertiser shall not be a condition for publication. It is the responsibility of the advertiser to obtain any proof requested of Publisher. Once an Advertiser releases a proof, advertiser shall not be entitled to any rebate or credit for any copy errors or omissions not identified by the advertiser.

m. Proof Service Limitation
Proofs will not be delivered to an advertiser's home, even if advertiser operates out of home. Proofs will not be delivered to distant and remote areas of the market that may require a special trip beyond the circulation area of The Virginian-Pilot. Arrangements should be made to see a proof in one of the newspaper's offices.

n. Coupon Ads
The use of coupons in advertisements is encouraged, and care is taken to position the coupon ads to avoid printing coupons back-to-back. Due to press limitations and emergency make-up changes, however, it is possible that coupons may print back-toback. No rebates or make-goods will be allowed in any event and for any reason.

o. Multiple Discounts
In a series of multiple discounts, the first discount is taken off of the gross dollar amount. The remaining discounts are taken off of the next net figure.

p. Other Conditions and Regulations
Advertisers and/or their advertising agencies must notify Publishers of any errors when they appear, as per item "h".

q. Composition/Kill Charges
In Publisher's sole discretion a charge will be made for ads killed (either orally or in writing) after the final ad schedule deadline and for ads with excessive proof corrections (changes) requiring the majority of ad layout to be re-composed.

There will be a flat charge for ads that are killed after deadline.
      1/4 Page or less
         Broadsheet $100
         Tab $40
      1/4 Page to 1/2 page
         Broadsheet $500
         Tab $50
      1/2 Page to full page
         Broadsheet $1000
         Tab $100
      Double truck
         Broadsheet $1700
         Tab $165

r. Deadlines and Late Space Reservations and Ad Materials
Advertising submitted after Publisher's publication deadlines will be accepted in Publisher's sole discretion. No rebates will be extended for any reason on advertising accepted for publication after Publisher's publication deadlines.

s. Guaranteed Position Contracts
Contracts for guaranteed positions may be superseded by a contract with greater volume for that same position. The original advertiser will be given first right of refusal to contract for the larger volume commitment without forfeiting the contracted position.

t. Qualifications/Copy Changes
Changes of copy in local contract listing ads that run consecutively may be made once in any 3-day period and twice in any 7-day period, each change to affect less than one-third of the listings in this ad.

u. Regular Classified Ads
Unless otherwise specified, regular classified ads are set in 5.7 point lightface type. Larger type sizes are available.

v. Classified Display Ads
No classified display advertisement will be accepted for less than 14 lines. All classified display ads must be at least 14 lines (1 inch) deep for each column in width.