| |
 |
What and Where
is Hampton Roads? |
 |
|
- Located along the edge of the Chesapeake Bay, in southeastern Virginia.
- 34th largest market (population 1.6 million) in the U.S.; represents 21% of Virginia's population.
- Hampton Roads is the largest market between Washington D.C. and Atlanta.
- Annual retail expenditures ($19.9 billion) exceeds that of twelve states.
- Since 2000, Hampton Roads has had the 3rd largest increase in median household income.
- Hampton Roads' unemployment rate has been lower than the nation's for over a decade.
|
| |
|
|
 |
|
Hampton Roads' Demography |
|
- One of the highest concentrations of 18 to 24 year olds in the U.S. (7th highest).
- One of the fastest growing 55+ adult populations (9th fastest: 2003-2008).
- The highest concentration of military in the U.S. (6%).
- The second highest concentration of African-American adults (30%) in the U.S.
| |
U.S. |
Hampton Roads |
| Adult Population |
187,708,967 |
1,256,282 |
| Median Age |
45 yrs. |
43 yrs. |
| Adult Population |
$59,080 |
$61,105 |
| Own Home |
71% |
70% |
| Rent |
24% |
27% |
| Married |
57% |
57% |
| Children in HHLD |
42% |
41% |
| Some College |
29% |
34% |
| College Graduate or more |
26% |
24% |
| In the Service |
< 1% |
6% |
| White |
82% |
65% |
| Black/African American |
12% |
30% |
| Other |
6% |
6% |
|
|
| |
Consumer Buying Habits |
|
 |
| |
- Plan to buy a home in the next year (#2)
- Cosmetic surgery past year (#3), laser eye surgery past year (#3)
- Bought fine jewelry past year (#4)
- Replaced windows past year (#6)
- Plan to buy PDA (#3), DVR/TiVo (#4), Pool/Spa (#4)
|
|
|
| |
South Hampton Roads |
|
|
| |
- Two-thirds of Hampton Roads’ population, retail sales and workforce reside in five cities (Virginia Beach, Norfolk, Chesapeake, Portsmouth, and Suffolk) appropriately named South Hampton Roads.
- South Hampton Roads will account for nearly 65% of Hampton Roads' population growth over the next 5 years.
- Since 2000, South Hampton Roads' median household income grew 41% faster than the remainder of Hampton Roads.
|
|
|
|
Sources: Scarborough Multi-Market 2009, Claritas iMark 2008, Bureau of Labor Statistics
|
|
|---|
|
