Click here for a Printable Explanation of Ad Sizes and Pictures of Actual Ad Sizes
Standard Page Size
3010 lines (10 columns x 301 agate lines); 11-1/2" x 21-1/2" full page art or paste-up copy for full pages set at 301 lines. Separate ads or multiple ads pyramided, measuring more than 275 lines in depth will be charged at full column depth (301 lines). 9 column ads are not accepted.
Column Widths
effective 5-22-00 |
| Columns |
Decimal Inches |
Fraction Inches |
| 1 |
1.09 |
1 1/16 |
| 2 |
2.24 |
2 1/4 |
| 3 |
3.38 |
3 3/8 |
| 4 |
4.55 |
4 9/16 |
| 5 |
5.70 |
5 23/32 |
| 6 |
6.86 |
6 7/8 |
| 7 |
8.01 |
8 |
| 8 |
9.16 |
9 3/16 |
| 10 |
11.47 |
11 1/2 |
Column Depth
1 inch equals 14 agate lines. There are 301 agate lines in our Classified full page depth.
Tabloid Page Size
1288 lines (8 columns x 161 agate lines); 9 3/16" x 11-1/2". Copy measuring more than 145 lines deep is charged at full column depth (161 lines). 7-column ads are not accepted.
Double Trucks
6020 lines (20 columns x 301 lines); 24" x 21-1/2".
Tabloid Double Trucks
2576 lines (16 columns x 161 lines); 20-3/32" x 11-1/2".
Minimum Size Ad
No display advertisement will be accepted for less than 14 lines. All display ads must be 14 lines deep for each column in width.
Color Bar - Full Color Ads
To ensure quality full color reproduction, a 1/4-inch deep color bar will be placed in the bottom portion of the scheduled ad space.
Disk Ad Requirements
Contact the Advertising Operations Department for specifications at (757) 446-2057.
Electronic Ad Transmission
Third Party Ad Delivery Systems: AP Ad Send (1-800-823-7363) or ImageNet (1-908-766-1200). Click here to learn more about electronic ad transmission.
For additional information, view the Contract & Copy Regulations
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