The Virginian-Pilot
Strategic Opportunities:
 
 
  Your Guide To Private Education  
 
 

Your Guide To Private Education – This sought after section features a complete listing of local private schools with information to help the more than 377,000 readers make their education decisions.  Here’s your chance to entice those parents to utilize your business. 

 

 
 
Publication Dates
1/10/2008 & 10/30/2008

Format
Tab
Primary Target
Family
 
     
  Mega Employment Week  
 
 

The most successful businesses employ the best people.  Make sure Hampton Roads knows about the opportunities at your business by advertising in this section, the area’s most comprehensive employment listings with ties into special promotion for employers seeking candidates.

   
Publication Date
1/13/2008 & 9/14/2008

Format
In Paper
Primary Target
Work Force
     
  2008 Auto Show Magazine  
 
 

An exclusive guide to the Hampton Roads Automobile Dealers Association’s 2008 International Auto Show.  Published on upgraded, glossy paper in an 8-page gatefold format, this beautiful piece will help readers navigate their way to and through the ADA event. 
Rev up your business, advertise in this section today!

 

   
Publication Date
1/10/2008

Format
Glossy Broadsheet
Primary Target
Mass
     
  African-American Today  
 
 

This piece is published as an annual tribute to the African-American population in Hampton Roads featuring the area’s history and people. Also included are complete listings of events to mark February as Black History Month. This magazine is used widely in Hampton Roads schools and is distributed to all Pilot subscribers, including weekend buyers. What a great arena for your business message!

 

 
 
Publication Date
1/31/2008

Format
Magazine Tab
Primary Target
African American-Mass
     
  ‘Best Of’ Preview Edition  
 

This sneak-peak section encourages residents to vote for their favorite businesses in an array of categories in the upcoming city-by-city “Best of” ballot editions.  This is your chance to stand out in our community.  Make sure Hampton Roads knows your business is in the running by advertising in this section today.

 
 
Publication Date
2/25/2008

Format
Co-op
Primary Target
Mass
     
  ‘Best Of’ Ballots  
 
 

Whether your business is a local restaurant, a day spa, or something in between, the way to make your business known is to be voted the ‘Best Of’ your city.  This ballot section kicks off the voting period for our annual Virginian-Pilot Readers’ Choice Awards which name the ‘Best Of’ our Hampton Roads cities.  By advertising in this section, you receive a free “Vote for Us” promotional poster, your name automatically listed on the ballot, and the chance to speak to Hampton Roads residents and become the ‘Best Of!’

FIND OUT MORE!

   
Publication Date
3/16/2008

Format
Tab
Primary Target
Mass
     
  Summer Camp Guide  
 
 

A comprehensive guide to summer camps in and around Hampton Roads.  This section is highly anticipated by parents who hang onto it for months as a resource in making camp decisions.  This section features a strong editorial component that isn’t available anywhere else.  Sign up in March to ensure program availability.


 
 
Publication Date
3/13/2008

Format
Tab
Primary Target
Family
     
  Distinction (Luxury Section)  
 
 

Don’t miss this exciting new opportunity to showcase your luxury products, gifts, and services to South Hampton Roads’ consumers during the prime buying season! This section will provide readers with distinctive taste the latest trends and the hottest products. Delivered to approximately 200,000 targeted South Hampton Roads’ residents, this full color glossy broadsheet has high end appeal and quality that will encourage potential customers to not only read it, but also keep it for future reference.

FIND OUT MORE!

 

 
 
Publication Date
4/26/2008, 12/6/2008

Format
Glossy Color Broadsheet
Primary Target
High End Consumers
     
  ‘Best Of’ Winners Edition  
 
 

The wait is over and the results are in!  This ‘Best Of’ Winners Edition section reveals the Gold, Silver and Bronze winners of our annual Virginian-Pilot Readers’ Choice Awards, which name the ‘Best Of’ in all of our Hampton Roads cities.  This section provides our winners a special opportunity to thank their customers for voting for them or entice newcomers to come and try the ‘Best Of’ for themselves.


 
 
Publication Date
5/18/2008

Format
Tab
Primary Target
Mass
     
  Summer Wrap  
 

Get maximum exposure for your business by taking advantage of the chance to advertise on the cover of The Virginian-Pilot!  This high-impact section will wrap the front of the newspaper each Friday throughout the summer, starting May 23rd.  Designed as a weekend guide, the Pilot Planner provides readers with the hottest and coolest things to do all summer long.


 
 
Publication Date
Fridays starting 5/23/2008

Format
Spadea Wrap
Primary Target
Mass
     
  Scholastic Achievement  
 
 

Scholastic Achievement is a full-run, special section that reaches over 377,000 readers.  Thousands of Hampton Roads parents and students will be reading this section.  This section is a great opportunity for Colleges, Tech Schools, Cell Phones, Nursing, Car Dealers, and other retailers that target this group of readers.  Bundle retail rates apply and color positions are available.

 
 
Publication Date
5/29/2008

Format
Broadsheet
Primary Target
Family
     
  Hampton Roads’ Employers of Choice  
 
 

Hampton Roads’ Employers of Choice, Celebrating Diversity in the Workplace, is a full color magazine style publication showcasing the best of the regions employers in Hampton Roads.  This publication will include editorial content that reflects key trends and relevant issues at the forefront in the Human Resources community.  This one-of-a-kind special edition will reach over 377,000 readers and can be used as a comprehensive employment resource for employees and employers in Hampton Roads.  Make sure your business is included!


   
Publication Date
6/11/2008

Format
Magazine Tab
Primary Target
Work Force
     
  Hurricane and Severe Weather Guide  
 
 

The Virginian-Pilot produces this annual in-depth section covering the hurricane season in South Hampton Roads including hurricane tracking maps, flood-map, survival guide and evacuation guide.  Helping to protect homes and families in Hampton Roads, this section is printed on upgraded paper in a multi-fold format that readers will keep for the entire hurricane season.  Have your business be a part of this essential annual section by reserving your ad space today.

 

 
 
Publication Date
7/10/2008

Format
Special Gate Fold
Primary Target
Home Owners
     
  Discover Hampton Roads  
 
 

A guide to what makes our area unique, from its waterways to world-class museums; accompanied by a year-long schedule of events.  Make sure your company is a part of this coffee table publication that Hampton Roads readers keep in their homes for months to come.  Let newcomers to our market know who you are!  This keepsake section will publish July 16th. 

 

 
 
Publication Date
7/16/2008

Format
Magazine Tab
Primary Target
Mass
     
  Back To School  
 
 

Publishing in late August is our annual Back to School sections.  These special zoned products give you the opportunity to reach the parents of local school students right before the start of a new school year.  Readers will find the complete bus schedules for their area.  Reserve your space now!

 

 
 
Publication Date
8/24/2008

Format
Tab
Primary Target
Family
     
  Football Preview  
 
 

As the end of summer approaches, there is but one thing on the sports-fan’s mind:  FOOTBALL!  Be it High School, College or Professional, your Virginian-Pilot has the answers!  And what better a place to advertise for your business than on these highly sought after pages?  Each of these three sections deadline mid to late August, so take action now!

 

   
Publication Dates
8/18/2008 High School
8/28/2008 College
9/4/2008 Professional

Format
Broadsheet
Primary Target
Men
     
  What’s Next?  
 
 

This special section, which serves as a guide for life after high school for South Hampton Roads’ seniors, juniors and their parents.  “What’s Next?” is a tabloid format guide filled with information about everything from scholarships and financial aid to workforce development programs.  This guide will be distributed in the full run Virginian-Pilot, with 26,000 additional copies distributed directly to regional guidance counselors.  This is an excellent opportunity to advertise for Colleges & Universities, Vocational & Technical Programs, Community Colleges, Employment Opportunities, and the Military.

 

 
 
Publication Date
9/24/2008

Format
Tab
Primary Target
Family
     
  Home Ideas - Featuring Homearama  
 
 

This special section publishes in conjunction with the TBA Homearama event, this year located in Virginia Beach.  Featuring million dollar homes decked out with the latest in design and style, Hampton Roads homeowners look to this event for ideas for upgrades in their own homes.  Reserve your space in this special section by August 26th and make your business a part of their solution!

 

   
Publication Date
9/25/2008

Format
Magazine Tab
Primary Target
Home Owners
     
  Winter Wrap  
 
 

Get maximum exposure for your business by taking advantage of the chance to advertise on the cover of The Virginian-Pilot!  This high-impact section will wrap the front of the newspaper each Thursday throughout the holiday season.  Designed as a weekend guide, the Pilot Planner provides readers with all of the holiday happenings in Hampton Roads all season long.

 

 
 
Publication Date
10/23/2008

Format
Spadea Wrap
Primary Target
Mass
     
  Distinction (Luxury Section)  
 
 

Don’t miss this exciting new opportunity to showcase your luxury products, gifts, and services to South Hampton Roads’ consumers during the prime buying season! This section will provide readers with distinctive taste the latest trends and the hottest products. Delivered to approximately 200,000 targeted South Hampton Roads’ residents, this full color glossy broadsheet has high end appeal and quality that will encourage potential customers to not only read it, but also keep it for future reference.

FIND OUT MORE!

 

 
 
Publication Date
4/26/2008, 12/6/2008

Format
Glossy Color Broadsheet
Primary Target
High End Consumers
     
  Classified Marketplace Coupons  
 
 

Get noticed by deal-seekers with a full color, front page ad for your business today.  This great daily opportunity is available now.  Frequency discounts are available. 

 

 
 
Publication Date
Daily

Format
Broadsheet
Primary Target
Mass
     
     
  Celebration Stories  
 
 

Each Sunday in our Celebrations pages, The Pilot features the complete story of a couple who placed their announcement in our paper.  Professionally written, this heartfelt article contains the stories of love in marriages, anniversaries and more.  With various ad sizes and shapes available, this is your chance to get your advertising message out to the huge audience of Hampton Roads readers and the highly lucrative wedding and event market. 

 

 
 
Publication Date
Every Sunday

Format
Standard
Primary Target
Brides