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The Virginian-Pilot's
CPM |
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Reach with one ad |
Cost for one ad |
Cost to reach 1,000 |
Sunday Pilot |
434,340 |
$3,660 |
$8.42 |
Daily Pilot |
339,918 |
$2,760 |
$8.12 |
WVEC TV M-F 5-7 pm |
76,477 |
$650 |
$8.50 |
WAVY TV M-F 5-7 pm |
47,313 |
$650 |
$13.74 |
WTKR TV M-F 5-7 pm |
24,067 |
$300 |
$12.50 |
USA Network M-F 8-11 pm |
13,268 |
$110 |
$8.27 |
WGH FM M-F 6-10 am |
9,930 |
$100 |
$10.10 |
WKUS FM M-F 6-10 am |
9,139 |
$100 |
$10.99 |
WNOR FM M-F 6-10 am |
8,140 |
$125 |
$15.43 |
WOWI FM M-F 6-10 am |
6,579 |
$125 |
$18.94 |
Source: Scarborough 2009, Rel. 1 |
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